Facts tells, but stories sell.
People don't buy products, they buy stories and they buy emotions.
We're social creatures as humans. So we like community.
Over-explanation then turns to desperation.
People are buying into you. So you're selling yourself because you're so confident that you could achieve this.
You have to understand what do these people who I want, what do they look like.
You need to understand the problem, but you need to be able to validate the problem.
Make sure the effort that you're putting in gets you closer to your end goal.
You miss 100% of shots you don't take. But you know what he didn't say? He didn't talk about how you need to change your form every time until it gets better.
FIRST STEP | THE ASCENT | CAMPFIRE | VIEWS | EMBERS
HOME | ABOUT | PRINCIPLES | EPISODES | MAPS