Ever heard the saying, "If you build it, they will come"? It's a tempting idea for any aspiring entrepreneur, a myth we've all probably believed at some point. But in the world of business, that’s just a fairytale. In this episode, we talk about the hard lessons we've learned along our entrepreneurship journeys, from the myths we believed to the mistakes we made. We talk about why your business plan doesn't have to be perfect from day one, the hidden costs of client acquisition, and the danger of expanding too quickly.

One of the most valuable lessons we learned was about the difference between being battle-tested and just being lucky. We asked ourselves: How do you prevent your lifestyle from "creeping" up as your business grows?

Get our complete answer to this and some other questions at CAMPFIRE | 013.

Watch the full episode at https://youtu.be/Qrl5BPjQZEk and read more in THE ASCENT | 013.