Running a business can feel like a nonstop grind, but what happens when the signs suggest it’s time to stop? It's a question many entrepreneurs face, but few are willing to honestly confront. It's a core challenge of strategic navigation: knowing the difference between a tough season and a dead end. We unpack this difficult decision in this episode.

When is it time to close up shop? I faced this exact situation with my own business. The investment dried up, and a growing financial loss was matched by a heavier burden: the obligation to pay my staff and cover the rent. We reveal how this reality forced me to look at the numbers and my own mental state to decide whether it was a moment to pivot or to walk away for good.

Get our complete answer to this and some other questions at CAMPFIRE | 005

Watch the full episode at https://youtu.be/v_x50cgcQwI
and read more in THE ASCENT | 005